Justin Bank
Washington Post · NYT · NPR
Liz Kelly Nelson
Project C · Vox · Washington Post
Ryan Kellett
Nieman Fellow, Harvard · Axios · Washington Post
Independent creator journalists have built loyal, paying audiences around the exact topics you care about. They're not hard to find. They're just not in the places you're looking.
The distinction matters for your strategy. A bad brand deal costs an influencer one awkward post. It costs a creator journalist their entire business — which means they're far more selective, and far more valuable when they say yes.
Adapted from Project C / Independent Journalism Atlas research. Source data: Muck Rack.
Click a beat to see who's covering it — then search the full database or read what they're publishing this week.
Click any beat to see who's covering it.
The week of June 21 — 125 independent political and policy journalists published 879 posts, dominated by Juneteenth and what it means in 2026. Culture, Technology, and Media/Power voices combined for another 598 posts; Jerusalem Demsas covered the "dad tax" for The Argument, Andy Revkin filed on the NatGeo museum, and M.G. Siegler tracked Amazon's move on OpenAI. Business and Economy voices — including Kyla Scanlon and Brad DeLong — added 162 more across 41 creators. This is 882 feeds, monitored weekly, filtered to what's actually moving.
Updated May 9, 2026 · 882 feeds · 574 creators active this week
882 creator feeds, monitored weekly. Beat-filtered. See what independent journalists are publishing across your issues — before your morning briefing.
View the live digest →1,718 verified creator-journalists, filterable by topic, platform, and geography. Every entry human-verified. No algorithmic noise.
Search the Atlas →The free tools show you the ecosystem. The paid work is us inside it — filtering, analyzing, and briefing your team on what matters for your specific issues, markets, and timeline.
The opportunity is real. The barrier is discoverability. Most comms teams don't know which creator journalists are covering their issues or industry, in their markets, at the scale that matters. That's the gap the Atlas closes.
A creator covers you — favorably, critically, or somewhere in between. You don't choose this. Your only choice is whether you're prepared. The Atlas tells you who's covering your beat before they publish.
You underwrite the work. You don't shape the editorial. You're buying association with their credibility, not control of their output. Think NPR underwriting, not native advertising.
You co-create something — a series, a live event, a piece of access reporting. The creator keeps editorial independence; you bring something they couldn't make alone.
88% of creator journalists agree there should be shared standards for brand partnerships. Your job is to be the brand they say yes to.
— Project C / Muck Rack
Tell us what you need. We'll build a custom creator intelligence brief — by hand, tuned to your issues.
We build these by hand — no template, no automation. You'll hear from us within one business day with a first look at what we're seeing in your space.
In the meantime, see what's being covered across beats this week in Atlas Pulse →