Overview Who We Are Methodology Advisory Boards Research & Writing
The Independent Journalism Atlas

About This Project

The Independent Journalism Atlas is a wayfinder for an ecosystem most journalism coverage doesn't cover — the thousands of independent creator-journalists building audiences, breaking news, and doing accountability work outside the institution. We've mapped 1,453 of them. We're not done. If you should be included — or know someone who should — nominations are open.

Our Mission

We chart individuals and their work, wherever that may lead. Around the world, individuals are developing new approaches and models to produce trusted reporting, reach loyal audiences, and shape public discourse.

01

Discovery & Mapping

Journalism creators exist in every corner of the world. Yet there is no reliable way to find them, differentiate them from other types of content creators, understand their work, or measure their impact.

We're building a comprehensive, trusted map of independent creator journalism today — capturing detailed data across formats, beats, business models, audience reach, ethics, and more.

02

Standards & Frameworks

Creator-led journalism has brought an authenticity that thrives outside traditional credentials. But credibility demands rigor. The Atlas curates best practices from Trusting News, Pew Research, CNTI, Project C, The Video Consortium, and from creators themselves.

We commission new research to track the evolving ways trust is built and earned in the creator ecosystem.

03

Platform Intermediation

Today's licensing, syndication, and partnership systems are optimized for legacy outlets — not individual creators. We prototype and test new forms of intermediation: systems that let creators license their work, enter fair partnerships, and participate in distribution networks without ceding ownership or editorial independence.

04

New Products & Marketplaces

We're building creator-centered revenue tools: earned media and PR distribution services, RFP pipelines for public communications campaigns, and source database access for comms teams and researchers. Marketplaces for the commercial work independent journalists are already doing — just without the infrastructure to scale it.

This unlocks an entirely new class of information providers — and gives funders, platforms, and partners visibility they've never had before.

Current Projects & Pilots

Chicago Ecosystem Mapping

Testing publisher-partnership models with Press Forward Chicago, Chicago Public Media, and Medill. We've grown our database by 100+ names, identifying niche hyperlocal creators who never appear in traditional media databases.

DC Network Mapping

Expert-produced network of 140 verified creators in the Washington, DC area. We've convened a leadership group to evaluate what creators need to reach sustainability.

Minnesota Rapid-Response Mapping

Using our spidering technique, we identified and vetted 50 independent creators covering ICE raids and local news in hours rather than weeks — positioning creators for grant consideration and platform discovery.

Atlas Pulse

An RSS and API-powered intelligence system that monitors creators across platforms, analyzes posts to identify trending topics, and generates human-readable digests. See it live →

The team

Who We Are

Three co-founders, one design lead, and a network of collaborators building infrastructure for the future of journalism.

Liz Kelly Nelson
Co-Founder · Founder, Project C

Liz built Project C — a community of 160+ creator-journalists — during a 2024 Sulzberger Fellowship at Columbia Journalism School, drawing on experience leading teams at Vox, USA Today, Gannett, and AOL. She sits on the board of Stanford's JSK Fellowship, advises the Beehiiv Media Collective, and is a 2025–2026 Terker Fellow at GWU's School of Media and Public Affairs.

Justin Bank
Co-Founder · Principal, Better Media Studios

Justin spent 20 years in senior roles at The Washington Post, The New York Times, and NPR — building audience teams, founding digital units, and working at the intersection of journalism and platform strategy. He runs Better Media Studios and writes about the creator economy for Project C.

Ryan Y. Kellett
Co-Founder · Audience Futurist

Ryan is a consultant and former news executive focused on audience behavior, platform dynamics, and sustainable news business models. He teaches at Harvard Extension School, is a Berkman Klein Center affiliate, and co-founded Going Solo — a course for journalists making the transition to independent work. Previously at Axios and The Washington Post.

James Bareham
Design Lead · Happicamp

James leads all visual design and product design for the Atlas. He brings a background in editorial design and digital product from a career spanning journalism, technology, and media — and is the principal at Happicamp.

Partners & Collaborators

How We're Funded

The Journalism Atlas was bootstrapped to launch by our founding team — Ryan, Justin, and Liz. Today, we operate with a mix of philanthropic support, media partnerships, and strategic commercial collaborations.

Our principles won't change as we grow: we don't take special interest money, we maintain full editorial independence, and we're transparent about who funds our work. No funder influences what we map, how we research, or what we publish.

Full team page →
Living Methodology — Version 1.0

How We Built This

The Atlas documents independent creators who inform, educate, and advance public knowledge outside traditional media structures. We're mapping the space between institutional journalism and the broader informational ecosystem. Our belief: journalism has expanded far beyond institutional boundaries — what we've called "journalism minus the journalist."

Who We're Looking For

Building independent ventures with their own distribution channels
Producing journalism broadly: reporting, analysis, opinion, curation, or explanation
Serving audiences missionally, not just building personal brands
Trusted messengers to loyal communities
Operating ethically with appropriate transparency
We err on the side of inclusion — the common thread isn't format or credentials. It's missional work that advances information for a community.

Core Inclusion Criteria

1
Independence & Attribution
Creators must publicly build an independent venture where they own their distribution channel. Not employed full-time on salary to create content for a major media outlet where the institution controls editorial direction.
2
Clear Journalism Product
There must be an identifiable publication, channel, or platform we can point to. Actively building an audience with intent to monetize — through subscriptions, memberships, advertising, sponsorships, or speaking fees.
3
Professional-Level Effort
This must be a significant professional effort, not a hobby. We look for consistency and sustainability: recent activity, patterns of regular output, and demonstrated investment through production quality or audience engagement.
4
Journalistic Function
Work must advance information or understanding through recognizable journalistic categories: reporting, analysis, opinion, curation, or education. Work should be missional — serving community knowledge needs beyond self-promotion.
5
Credibility, Ethics & Transparency
Work must be credible and ethically produced. We look for consistent quality, audience loyalty, and transparent practices appropriate to content type. If there's documented reason to doubt ethical production, we flag for review.
Read the full living methodology, including gray areas and edge cases →
Governance

Advisory Boards

Building governance structures that center the voices of creators and trust experts. Our advisory boards ensure that the people most affected by our work have real input into how we develop standards, partnerships, and tools.

Creator Advisory Board
Micah Gelman
Co-Founder, Local News International
Austin Graff
Founder, Curiosity & Connection
Amber Sherman
Policy Organizer
Lisa Remillard
Co-Founder, BEONDTV; Founder, ProMedia Coaching
Matt Kiser
Founder & Editor, WTF Just Happened Today
Trust & Standards Advisory Board
Robert K. Elder
President & CEO, Outrider Foundation
Kevin Merida
Independent journalist and media leader
Mollie Muchna
Creator Standards Project Lead, Trusting News
Jason Rezaian
Director of Press Freedom Initiatives, The Washington Post

The information industry has long privileged containers over creators. We're working to change that. Our advisory boards are not ceremonial — they have real influence over how standards and partnerships evolve.

We're building The Independent Journalism Atlas with an explicit pathway to community and steward ownership. We're building infrastructure that should outlast us — commons for creator journalism, not empire-building.

Read more about our governance approach →
Research & Writing

What We're Publishing

Original analysis of the independent journalism ecosystem — produced with researchers, journalism organizations, and partner institutions.

One methodology brief live. Two major studies landing this summer.

The CNTI report on US indie info providers, a Bluesky spidering methodology brief, and the Knight Foundation / ASU economics study coming June 2026.