We chart individuals and their work, wherever that may lead. Around the world, individuals are developing new approaches and models to produce trusted reporting, reach loyal audiences, and shape public discourse.
Journalism creators exist in every corner of the world. Yet there is no reliable way to find them, differentiate them from other types of content creators, understand their work, or measure their impact.
We're building a comprehensive, trusted map of independent creator journalism today — capturing detailed data across formats, beats, business models, audience reach, ethics, and more.
Creator-led journalism has brought an authenticity that thrives outside traditional credentials. But credibility demands rigor. The Atlas curates best practices from Trusting News, Pew Research, CNTI, Project C, The Video Consortium, and from creators themselves.
We commission new research to track the evolving ways trust is built and earned in the creator ecosystem.
Today's licensing, syndication, and partnership systems are optimized for legacy outlets — not individual creators. We prototype and test new forms of intermediation: systems that let creators license their work, enter fair partnerships, and participate in distribution networks without ceding ownership or editorial independence.
We're building creator-centered revenue tools: earned media and PR distribution services, RFP pipelines for public communications campaigns, and source database access for comms teams and researchers. Marketplaces for the commercial work independent journalists are already doing — just without the infrastructure to scale it.
This unlocks an entirely new class of information providers — and gives funders, platforms, and partners visibility they've never had before.
Testing publisher-partnership models with Press Forward Chicago, Chicago Public Media, and Medill. We've grown our database by 100+ names, identifying niche hyperlocal creators who never appear in traditional media databases.
Expert-produced network of 140 verified creators in the Washington, DC area. We've convened a leadership group to evaluate what creators need to reach sustainability.
Using our spidering technique, we identified and vetted 50 independent creators covering ICE raids and local news in hours rather than weeks — positioning creators for grant consideration and platform discovery.
An RSS and API-powered intelligence system that monitors creators across platforms, analyzes posts to identify trending topics, and generates human-readable digests. See it live →
Three co-founders, one design lead, and a network of collaborators building infrastructure for the future of journalism.
Liz built Project C — a community of 160+ creator-journalists — during a 2024 Sulzberger Fellowship at Columbia Journalism School, drawing on experience leading teams at Vox, USA Today, Gannett, and AOL. She sits on the board of Stanford's JSK Fellowship, advises the Beehiiv Media Collective, and is a 2025–2026 Terker Fellow at GWU's School of Media and Public Affairs.
Justin spent 20 years in senior roles at The Washington Post, The New York Times, and NPR — building audience teams, founding digital units, and working at the intersection of journalism and platform strategy. He runs Better Media Studios and writes about the creator economy for Project C.
Ryan is a consultant and former news executive focused on audience behavior, platform dynamics, and sustainable news business models. He teaches at Harvard Extension School, is a Berkman Klein Center affiliate, and co-founded Going Solo — a course for journalists making the transition to independent work. Previously at Axios and The Washington Post.
James leads all visual design and product design for the Atlas. He brings a background in editorial design and digital product from a career spanning journalism, technology, and media — and is the principal at Happicamp.
The Journalism Atlas was bootstrapped to launch by our founding team — Ryan, Justin, and Liz. Today, we operate with a mix of philanthropic support, media partnerships, and strategic commercial collaborations.
Our principles won't change as we grow: we don't take special interest money, we maintain full editorial independence, and we're transparent about who funds our work. No funder influences what we map, how we research, or what we publish.
The Atlas documents independent creators who inform, educate, and advance public knowledge outside traditional media structures. We're mapping the space between institutional journalism and the broader informational ecosystem. Our belief: journalism has expanded far beyond institutional boundaries — what we've called "journalism minus the journalist."
Building governance structures that center the voices of creators and trust experts. Our advisory boards ensure that the people most affected by our work have real input into how we develop standards, partnerships, and tools.
The information industry has long privileged containers over creators. We're working to change that. Our advisory boards are not ceremonial — they have real influence over how standards and partnerships evolve.
We're building The Independent Journalism Atlas with an explicit pathway to community and steward ownership. We're building infrastructure that should outlast us — commons for creator journalism, not empire-building.
Original analysis of the independent journalism ecosystem — produced with researchers, journalism organizations, and partner institutions.